This project was part of an artistic exploration challenge done for a Twitch.tv livestream. The goal was to capture the essence of a high-scale value yoga study, through a feminine color scheme while, exuding the ideas of strength & flexibility. The design uses a mix of script and san-serif fonts to convey a sense of movement and rigidity which communicates the playful, yet sincere nature of the fitness programs.
Video recap of the design process, coming soon.
Photos taken from Unsplash.com
Icons taken from Flaticon.com
